Be Sweet, a company with a conscience, was founded on the principle of being kind to others. Nadine Curtis
created Be Sweet in 2003 while living in Cape Town, South Africa. Be Sweet's mission; to bring socially and environmentally
friendly products to fashionable consumers that evoke an individual style and help support community development around the
world.
Be Sweet works with several job creation programs in South Africa by giving artisans the
confidence and the means to support themselves and their families in an otherwise economically depressed region.
Be Sweet also donates a portion of its profits to the Shaw Park School, a primary and secondary school in the Eastern Cape
where many of the participants' children attend.